Chilkab Story
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Paving a Path in an Uncharted Market 2026-01-05 |
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 In the early stages of market development, Chairman Neung-gu Lee personally delivered Chilkab’s rice cakes to supermarkets located within newly built apartment complexes in the Gangnam area. His involvement went beyond simple supply— he carefully assisted with product placement and merchandising, building trust through diligence and reliability. By securing this early foothold, Chilkab was able to expand its rice cake distribution network and enter a phase of sustained, full-scale growth. What began as hands-on effort in an untested market became the foundation for a broader, structured distribution system. |
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